Hugo Hugo Boss
Hugo Hugo Boss1407 Crescent Street, Montreal
Quebec Canada, H3G2B2
(514) 843-3687
www.hugoboss.com
A fashion juggernaut since the 60's, Hugo Boss has become a staple for dressing men with its trendy business suits and is today one of Europe's leading high fashion houses. Delving into accessories, shoes, fragrances and eventually Women swear, the venerable German brand has been carefully built into a franchise represented today by both its BOSS and HUGO labels.
The HUGO label, being one of Hugo Boss' latest progenies, is essentially a smorgasbord of its subdivisions. Identifiable due to its red label and subtle red lines dotting its pieces it is sophistication with a touch of kink, its versatility a clear emblem of current youth. The formal wear is tailored for the young professional while a keen emphasis is present on evening and casual wear as well, ranging from jeans to flannel shirts.
For the Fall/Winter season, carriers of the HUGO menswear line have had its racks ladled with sober palettes of blacks, browns and grays. Heavy wool, cashmere and cotton have replaced lighter fabrics and outerwear such as nylon coats, leather jackets and heavy sweaters are there to be paired up their assortment of knitted scarves and hats.
Dichotomous by nature, HUGO is heavy on options. Traditional bespoke suits are rendered contemporary when matched with duo-tone skinny ties and short sleeve shirts. The rest of the line is an amalgamation of street punk and the 50's rock'n'roll scene: Suede boots, studded leather jackets, chains and Zebra stripped velvet blazers allow one to revel in the label's idiosyncrasies. Thus, the autumn appropriate maroon trench coat will make a statement but the shimmering silver oxfords will serve as the exclamation point. In all, the line curtails ever being heavy-handed, merely demanding to be noticed.
The Women swear line on the other hand is being pitched as 'Glamour meets punk in a winter dream': While normally donning masculine pieces, an influx of femininity is to be noticed in HUGO this time around with ribbons and laces, minis and jewelry elements on shoes and bags. Fitted suit jackets are paired up with wide legged pants and studded platform pumps.
The women's line is said to have been influenced specifically by Berlin, Montreal and the Swiss ski resort Crans-Montana. Berlin is being credited for the 80's influences and slinky silhouettes, while Montreal contributes A-line oversized wool coats and big knits. Crans-Montana is to no one's surprise pegged with inspiring luxury sportswear as well as leather boots and bags. Materials range from cashmere, leather to mohair. Notable were the number of bowler hats and fedoras worn on HUGO's runway for the season, indicating the division is not yet ready to let go of its signature androgyny for the moment.
The HUGO label currently divides its Canadian exclusivity between Toronto and Montreal, with our very own flagship store located on the corner of St-Catherine and Crescent. Staff's proficiency is no fluke; manager Stephane Cormier has administered all operations for more than 7 years, since the locale's very inception. Décor is sparse and the boutique sectioned in two, with sales rep Catherine Garberino catering to the women's side.
Roberto Cialdella,
BizreportTV
© BizReportTV 2008. All rights reserved.
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