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Mousseline

Mousseline
120 Laurier Ouest, Montreal
Quebec Canada, H2T2N7
(514) 878-0661
www.bizreport.tv

After a 16 month hiatus, customers were relieved to find Boutique Mousseline had re-opened its doors. Creator Rose-Marie Randez’s ideals had clearly not yet been executed. From the individual importing and acquiring of every item, the laurelled deco, down to the picking of her favored rhythms (Paco Ibanez and the Andrews sisters no less) the most recent incarnation of Boutique Mousseline offers solely one vision in tow. Migrating from France, the self taught fashionista honed her skills in retail, dressing ladies of stature by way of Margaret Trudeau in the famed ‘Rive Gauche’ Montreal bazaar. Her enduring creation has now had its finger on fashion’s pulse for more than three decades.

An ebullient personality, Randez recounts opening Mousseline to be in the fashion industry like ‘many other people’. Taking a gander inside one would, in fact, be hard pressed to peg her sense of fashion and the resulting boutique as anything but conventional. She whipped up a fashion upset in the conservative seventies by offering pink cotton items in winter and ashy grays for summer. In keeping with making a bold statement, the current locale often pairs up lace and leather, scintillating cocktail gowns and boots.

While at the avant-garde and albeit slightly eccentric, Mousseline remains syncopated with current trends: Its racks boast, for example, its fair share of Metallics, highly favored for the moment. Randez tabulates that sixty percent of her imports are from Parisian collections, combining selections from Europe and Los Angeles as well, with Diane Jutras bags being the only local offering. Brands range from various prêt-à-porter lines (Manoush, Serena Kay, Scarlett Roo) to the renowned with Rose-Marie offering up her Le Chameau Wellington boots with absolute glee. To the oblivious, one likens the Wellingtons to ordinary rain boots. To the fashion literate, they are the rubber lined boots that complete Madonna’s occasional ‘Brit/country tweed’ look.

Vintage cashmere items, jackets, an array of clubwear, jeans, belts and purses are also to be found. The boutique sections its items predisposed for pairing, with the idea that any willing customer may exit the boutique’s doors anew from head to toe.

Moving from its St-Catherine location four years ago due to the exceeding number of flagship stores overtaking the sector, Rose-Marie feels she is now at home on Laurier St. The borough is a rebuttal to mainstream mentality and a nest for her dazzling curiosities. The clientele has followed suit as have celebrities. Never shy to occasionally name-drop, she cheerfully values herself as the one and only real star: Mousseline boutique and Ms. Randez are yours to discover…


Roberto Cialdella
BizReportTV

© BizReportTV 2008. All rights reserved.

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